Formula E has today announced that Julius Bär, the leading Swiss private banking group, will remain as the championship’s Global Partner till the end of season five.Julius Bär, who joined Formula E as a Global Partner prior to the inaugural Beijing ePrix last year, share similar values to the fully-electric series such as innovation, sustainability and forward-looking pioneering spirit.
Alejandro Agag, CEO of Formula E, said: “I am delighted that Julius Bär remains the Global Partner of the FIA Formula E Championship until the end of season five in 2019. This long-term partnership highlights Julius Baer’s continuous support and commitment for the series and shows that we share common values of innovation and sustainable mobility.”
Boris F.J. Collardi, Chief Executive Officer of Julius Bär, commented on the extension of the partnership: “After the success of the inaugural championship, Julius Bär is very proud to extend its commitment to support the FIA Formula E Championship as the exclusive Global Partner until 2019. Since the beginning of the partnership Julius Baer and Formula E have shared common values such as innovation, sustainability and forward-looking pioneering spirit.
We look forward to continue to adhere to these values and to share a vision of a world with more sustainable means of transport with our stakeholders and clients.”Speaking about the addition of the Hong Kong ePrix on the calendar in season three, KavenLeung, Deputy Region Head Asia Pacific & CEO North Asia at Julius Bär, added: “It is wonderful to bring the FIA Formula E Championship to Hong Kong in 2016, which really shows the attraction of this international city. Not only does the tournament’s pioneering spirit meet our business and brand needs in a key market like Hong Kong, it is also an effective platform for us to engage with the communities in which we operate.”
Opinion: Julius Bär extending this agreement is testament to level of confidence Formula E Management have managed to instil around the series. It should be noted the value of the agreement has not been documented in public, this could be interpreted in numerous ways most of which are positive for the series. It can be expected Julius Bär are providing the series with the services is would offer to clients and using Formula E as a basis for business to business engagements. Formula E represents an appealing cornerstone to a private banking portfolio.
Julius Bär will no doubt play a key role in Formula E’s ambition for to achieve stock listing in the near future.
Wilde Consulting 