“Expect the unexpected” was the response from Team Principle Günther Steiner when questioned around the final livery for The Haas F1 team 2016 contender.
Existing corporate partnerships the Stewart–Haas Racing team have established in NASCAR will not extend to the Formula One team in the short term and whilst the team are open to new partners joining the team, Steiner confirmed Haas Automation will in effect take the position of principle sponsor. This reconfirms the intentions set out by Gene Haas to increase European recognition and market share from the beginning of the team’s F1 project.
The corporate colours of Haas Automation are red and white. The team through social media, earlier this week previewed team transporters for the European races in these colours suggesting they will maintain a similar feel, yet Steiner’s comments suggest fans could be in for something a little different.
Wilde Consulting 