Wilde Consulting

Scuderia Toro Rosso have announced a new partnership with Acronis, a global leader in hybrid cloud data protection, for the Hungarian Grand Prix.

“We are very happy that Acronis has chosen to our team to celebrate the speed and technological excellence of Acronis Backup 12, for a one-off partnership in occasion of the Hungarian race in Budapest on July 24” commented our Team Principal, Franz Tost

Formula 1 is the fastest and most technologically advanced data intensive sport on earth, and with the world’s fastest data protection speeds, Acronis demonstrates a perfect fit.

If you don’t blink, you may see the Acronis logo stamped on the side of our STR11 racing past your eyes at the Hungaroring this weekend. Before the car completes one full lap, Acronis Backup 12 users will be able to restore more than five servers. With the world’s fastest data recovery time of less than 15 seconds, Acronis Backup 12 is a new solution giving businesses and IT managers more control over their data and workloads than ever before.

According to the latest report released by Network Testing Labs this week, Acronis Backup 12 has largely outperformed other competitors. It only takes 35.6 minutes to back up a 180GB virtual machine with Acronis, compared to higher numbers with anything else on the market. This makes Acronis Backup 12 the fastest data protection technology in the world.

To mark the achievement and as part of the broader partnership negotiations, Acronis selected Scuderia Toro Rosso as the launch partner for Acronis Backup 12.

Shaving milliseconds from the lap time can make the difference between winning and losing. Reducing data recovery time from the industry-standard of 15 minutes to less than 15 seconds can make the difference between business success and demise.

“Acronis is a cutting edge and forward looking company, growing rapidly in the field of data protection, which links very well with our sport. This cooperation will see Acronis and us work well and progress together,” said Scuderia Toro Rosso driver, Daniil Kvyat.

 

“Scuderia Toro Rosso competes in the highest category of Motorsport and Acronis subscribes to its philosophy of success – focusing on a combination of personal ingenuity, team unity and cutting-edge technologies and engineering. We are proud to be associated with Scuderia Toro Rosso as the main launch partner for Acronis Backup12,” said Serguei Beloussov, Acronis’ Founder and CEO.

 

JWGP Comment  “as this press release suggests Acronis are using the Hungarian Grand Prix to evaluate the impact of  sponsorship with a view to a more significant partnership within Formula One. The brand will be monitoring fan awareness of the partnership and any increased traffic towards Acronis social media channels and websites. In addition they will be monitoring new commerical opportunities from a B2B perspective through interactions arising from within the paddock. STR and the agency introducing this partnership will no doubt have lined up numerous senior leadership meetings with other bluechip organisations represented on the F1 grid”