Ahead of 2016 Brazilian Grand Prix, Scuderia Ferrari drivers Sebastian Vettel and Kimi Räikkönen tried their hand at Beach Volleyball. In an event organised by long term team partner Santander the duo competed against each alongside banking customers who later took time out to explain the challenges of fitting training into a hectic life schedule.
Scuderia Ferrari and partners Santander, UPS, & Shell have gone to great lengths in 2016 to create accessible content for fans of the team to engage with their drivers in new and original ways. The approach is clearly paying off as Kimi, notorious for not enjoying the commerical aspect of F1 life, can be seen in this film actually smiling!
Great job Santander!
Wilde Consulting 