As part of an overarching agreement between PSA (Parent Company of Citroen DS) and Total, recently extended until 2021, from this weekend’s Buenos Aires ePrix Total will join the DS Virgin Formula E Racing Team.
The Partnership will see Total focuses on the development of dedicated products, lubricants and fluids allowing to improve the car’s efficiency in terms of power, as well as reducing the quantity of energy it consumes.
The announcement of Total’s partnership within Formula E follows the conclusion of the brand’s involvement in Formula One as fuel and lubricant supplier to Renault powered works and customer teams.
Speaking on the partnership Xavier Mestelan Pinon, Director, DS Performance, remarked:
“DS Performance is in Formula E because the series offers a scope for research that no other form of motorsport can currently match. At this stage in the DSV-02’s development, we are exploring solutions to the different constraints we face. Total needs no introduction and our association with them has already harvested valuable efficiency-related gains. The lubricants, fluids and greases Total’s engineers have developed will bring a real plus in terms of performance and are also allowing us to push our own research work even further.”
“Formula E embodies the sporting expression of the evolution of the automotive industry with regard to the energy mix,” said Pierre-Gautier Caloni, Director of Total Competition & Sponsoring. The values of this championship are shared by Total. This partnership with DS Performance will enable our engineers to design, develop and test specific lubricants, fluids and greases under extreme stress conditions. Ultimately, technology transfer will enable electric vehicle owners to benefit from these products. Indeed, at Total, the same researchers formulate the competition products and those for the general public. A real “best-practice” laboratory, Formula E brings real added value to the mobility of all.”
For a comprehensive overview of the Fuel and Lubricant situation within motorsport, check out the following report I posted in Paddock Magazine earlier this week.
Total transitioning towards Formula E could mark the beginning of a new era in motorsport sponsorship from the fuel and lubricant sector.
Wilde Consulting 